GOOD Magazine
A lot of fun was had working with the young and vibrant team at GOOD Magazine. An idealistic crew of individuals focused on providing the public with new and interesting perspectives on life, politics, social responsibility, and having fun.
Through our work we defined a strategic direction to this young but vibrant publication in the areas of operational effectiveness, web strategy, and consumer insight. Our collaborative approach with GOOD defined a unique editorial message across their existing multiple channels of distribution (print, web, film, events).
Late 2006 found us working with our friends in LA to formalize a plan for online and offline initiatives for 2007. As we entered 2007, refinement and evolution were topics du’jour. Usability testing drove improvements to the online subscription process, as well as informing design decision in print and events.
Furthermore, during the first half of 2007, a cross-platform, multimedia user experience strategy was defined in an effort to maximize community action around the “Choose GOOD” subscription campaign and driving deeper interaction on goodmagazine.com and their branded social graph (Flickr, Facebook, Myspace, YouTube).
