SRC ID

Sarentis Therapeutics

Pharmaceutical start-up, Sarentis Therapeutics, has been steadily developing a novel set of pain medications, while looking for Venture funding and building their world-class team of scientists. We worked hand-in-hand with our client to develop cost effective marketing assets to aid in presenting themselves to Venture Capitalists. From initial Brand discovery to the development of key assets for brand communications.

Recent Observations rss

A blog about user experience design and all things related.

  • Parting with Plastics

    A pair of entrepreneurs in India have found a novel way of re-using & disposing of our plastics. But is it solving a problem or creating new ones?

    No comments
    April 22nd, 2010
  • iPhone as a tool

    It's more than just games, twitter updates, and sexy. It's useful too.

    No comments
    December 8th, 2009
  • Kickstarter. We eat our own dog food

    Using Kickstarter to fund Kickstarter.

    No comments
    September 24th, 2009
  • Life Long Work Week

    Breaking the barrier between artist & patron. Finding transparency & inspiration from a crowded room.

    2 comments
    September 10th, 2009
  • Life in Perpetual Beta

    An upcoming documentary that aims to help us all gain more insight into who we are as creative individuals.

    No comments
    October 6th, 2008
  • Death to mouse

    Will we actually disband the use of the mouse? Bruce Tognazzini believe we should & will.

    No comments
    October 5th, 2008
  • 5-Second Test: A web app

    Creating quick and dirty usability test in line with Jared Spool's 5-second test has never been easier.

    No comments
    September 23rd, 2008
  • The act of setting goals

    My first goal. One post per week.

    1 comment
    September 8th, 2008
  • Safety in Social Networks

    Discovering the events, natural or virtual, that occur around us through communication communities

    2 comments
    September 5th, 2008
  • The search for voice

    A newby blogger in search for his particular voice in the blogosphere.

    No comments
    August 28th, 2008
  • iPhone: The issues with evolution

    The trials and tribulations of progress in a technology driven economy

    1 comment
    August 26th, 2008
  • Bonding with the Customer

    Spend some time with your sites users, and listen. The Art & Science of user centered design practices.

    No comments
    July 15th, 2008
  • Last stop. But if you're interested in reading more, please, dig deeper